Analysis of Indias Advertising Industry

Analysis of Indias Advertising Industry Indian Advertising Industry: An  Introduction Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in Indias Gross Domestic Product (GDP) will be around 0.45 per cent. The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favourable business environment. Also, proposed licences for new banks and better market sentiments render the advertising and marketing industry in India a fertile space. Market  size Indias Advertising industry is expected to grow at a rate of 16.8 per cent year-on-year to Rs 51,365 crore (US$ 7.61 billion) in 2016, buoyed by positive industry sentiment and a strong GDP growth of 7 per cent and above. Indias digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while spending as a percentageà ¢Ã¢â€š ¬Ã¢â‚¬ °of total advertising increased to 13 per cent or nearly US$ 1 billion in 2015. Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2 per cent, whereas TV contributes 38.2 per cent, and digital contributes 11 per cent of the total revenue. Outdoor, Radio and Cinema make up the balance 10%. Of the current Rs 2,750 crore (US$ 407.66 million) digital advertisement market, search and display contribute the most search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent, as per the study. The Internets share in total advertising revenue is anticipated to grow twofold from eight per cent in 2013 to 16 per cent in 2018. Online advertising, which was estimated at Rs 2,900 crore (US$ 429.9 million) in 2013, could jump threefold to Rs 10,000 crore (US$ 1.48 billion) in five years, increasing at a compound annual rate of 28 per cent Advertising agencies in the country too have taken a leap. They have come a long way from being small and medium sized industries to becoming well known brands in the business. Mudra,OgilvyandMathew(OM),McCannEricsonn,Rediffussion,LeoBurnettare some of the top agencies of the country. Indian economy is on a boom and the market is on a continuous trail of expansion. With the market gaining grounds Indian advertising has every reason to celebrate. Businesses are looking up to advertising as a tool to cash in on lucrative business opportunities. Growth in business has lead to a consecutive boom in the advertising industry as well. The Indian advertising today handles both national and international projects. This is primarily because of the reason that the industry offers a host of functions to its clients that include everything from start to finish that include client servicing, media planning, media buying, creative conceptualization, pre and post campaign analysis, market research, marketing, branding, and public relation services. Keeping in mind the current pace at which the Indian advertising industry is moving the industry is expected to witness a major boom in the times ahead. If the experts are to be believed then the industry in the coming times will form a major contribution to the GDP. With al this there is definitely no looking back for the Indian advertising industry that is all set to win accolades from the world over. Advertisement  Spending  Sector  Wise Advertisement  Spending  Sector  Wise Introduction The issue of TV advertising and children has always been quite controversial. In past hundreds of studies have been conducted on this topic. Some of these studies are based on the observation of children in experimental situations. By their use of a non-verbal research method, these studies have the advantage of avoiding misrepresentation caused by some childrens verbal skills whenresponding to verbal tests. The disadvantage of this type of experimental research,however, is that the real-life validity of the results is sometimes quite low. Similarly, research data based on the actual questioning of children should be treated with caution, since younger children especially misunderstand the questions, lack the verbal techniques to provide an adequate answer, or are simply intimidated by the presence of the researcher. In this study, I chose a third method: to obtain evidence related to TV advertising and children by questioning childrens parents. Parental attitudes towards the issue of TV advertising and children are of utmost importance to this issue, given the role played by the parents in a great many aspects of their childrens lives. LITERATURE  SURVEY The marketers and advertisers have shown keen interest on the market segment of childrens product and services; conducted surveys on children television advertising containing trade publications. Involvement of Academicians on the research studies of children research during the period of 1980 was reduced to the amount of publication on the products of children.1 A little publication was done to the childrens television. Investigation had showed that animation which was used to the adult target audience, now using for the children programming especially in the commercials for games, toys, candies, cereals, etc. A study on the content analysis of television advertising of today children has focused on the change or growth in presentation of advertisements over the period. The findings concluded in the study were as: The male voice-over is still predominant in advertising 32 The advertisement which has focused on personal gain to fun and happiness of children, now focused on childrens product performance. In the study conducted on evaluation of research pertaining to children and advertising by Jeffry Gold Slain in four countries namely Sweden, Belgium, Netherlands and Britain; found little evidence to supporting the position that the children are vulnerable to advertising. He opined that the influence of mass media is more on children than on parents and playmates. The argument is that the commercial advertisement creates wants in children and bring pester power on their parents for the products advertisement. In fact, the parents succumb to their childrens demands assuming to be true despite paucity of support evidence. Jeffry Gold Slain believes that the influence of children has come by the advertisers from so many directions which have no critical examination. The Task-force of the American Psychological Association had conducted a study on children and observed that children under the age of 8 years are unable to comprehend critically the televised advertising messages and are prone to accept the advertised messages as truthful, accurate and unbiased. This can lead to unhealthy eating food-habits as evidenced by todays youth obesity epidemic. The Association sums up that advertising targeting children under the age of eight is to be restricted.4 When the cable culture was in rise in India, a study on the impact of television advertising on children in Delhi in 1992 by NamithaUnnikrisnan and ShailajaBajpai has found that: More than 70 per cent of children in the age group of 8 to 15 years want to own products advertised on television 33 Children favourite advertisements included airline advertisement Perception of children about television advertising is one of the most important influencers in childrens lives and watching television more than ever before. Advertisement is only likely to increase with time as television services extend their reach and offer greater viewing option Advertisement targeted children acts powerfully and promotes consumer culture and the values associated with it Advertisement, hence, is an investment for the future and the manufacturers expect high pay-off many times over   Ã‚  

Adding International Perspectives to Vocational Education Essay

Adding International Perspectives to Vocational Education International work opportunities are increasing as the borders of the U.S. economy expand to embrace international markets. Future workers will need to develop global awareness and an understanding of competitive, cultural, and economic factors that influence ways of doing business in order to work in the international arena. This Digest examines the instructional approaches and strategies used in vocational education to prepare students to work in a global environment. The Industrial Age expanded the vision of U.S. workers beyond their local communities to the country's national borders. The current Information Age moves the focus to global boundaries. To meet the competitive challenges of a global economy, businesses are looking for workers who have cross-cultural knowledge; intercultural communication skills, and an awareness of the political, geographical, and technological conditions that influence work in other countries (Hart et al. 1994; Philpott 1994). In a survey to elicit chief executive officers' expectations of collegiate international business preparation, "84% of the chief executive officers indicated that 'global awareness' is a key ingredient of international business expertise" (Hart et al. 1994, p. 104). The preparation of individuals for work in a global economy is a challenge to educational institutions. Considering the limited international experience of most students, the challenge is formidable. Smith and Steward (1995) contrast the cross-cultural education experiences of U.S. students to those of students from other countries. They note that "currently there are 240,000 Asians studying in the U.S. and less than 5,000 U. S. students stud... ...chool, and Community." Business Education Forum 49, no. 3 (February 1995): 44-47. Pachnowski, L. "The Internet: A Powerful Resource for Educators." Paper presented at the Annual Meeting of the Eastern Educational Research Association, Boston, MA, February 1996. (ED 393 447) Philpott, M. "Business Beyond Our Borders: An Integrated Approach." Business Education Forum 48, no. 3 (February 1994): 21-25. Smith, M. O., and Steward, J. F. "Communication for a Global Economy." Business Education Forum 49, no. 4 (April 1995): 25-28. Sutliff, L. "The English Translation." Vocational Education Journal 71, no. 4 (April 1996): 38-39, 57. Wismer, J. N. "Training for Trade: Role of American Community Colleges." Paper presented at a conference of the American Council on International and Intercultural Education, Colorado Springs, CO, April 21, 1994. (ED 371 789)

Implementation on teaching and learning approach

Nizwa College of Technology ( NCT ) follows a strategic program to accomplish its Vision and Mission as stated in NCT College Strategic Plan ( CSP ) . One of the ends of NCT is to offer high quality of instruction, larning and developing chances to all its pupils in line with the demands of the market [ Goal 2, NCT CSP ] . To guarantee that all the sub-goals [ Sub-Goal 2.a, 2.b, 2.c, 2.d ] pertaining to instruction and acquisition are achieved, the College through the Assistant Dean of Academics ( AD Academics ) encourages all academic staff to implement the ADRI [ QAM, p73 ] analysis in their instruction and larning map. The ADRI theoretical account for learning and acquisition is developed by AD Academics and is traveling to be presented in 13 June 2010 in the International Conference on Higher Education and Quality Assurance in Mazoon College, Muscat.DeploymentIn line with its aims, the first NCT Quality Assurance workshop for the College staff was conducted on 16th October 2008 w here one of the subjects discussed is ADRI theoretical account. In his presentation, AD Academics explained to the participants how to efficaciously utilize the ADRI theoretical account in the assorted procedures they are making in the behavior of their work. He specifically provided an ADRI theoretical account related to class bringing and other related activities. The AD Academics requested the academic staff to get down utilizing ADRI in their instruction and larning map. The execution of the ADRI analysis in NCT started in Semester 1, 2008-2009. To promote more staff to get down utilizing ADRI, the AD Academics launched the â€Å" Best ADRI † competition among the staff for A.Y. 2008-2009. A staff from IT has won the competition by coming up with the most elaborate ADRI for his class in IT Project. A 2nd ADRI presentation was conducted on 26th of May 2009 attended by about 110 NCT lectors. Harmonizing to NCT QAFU Portal, â€Å" the AD Academics emphasized in his presentation the importance of utilizing the theoretical account in placing programs for learning every academic twelvemonth, purely following the said program, analysing the consequences afterwards, and so supplying suggestions for betterment to be carried out in the succeeding academic twelvemonth. He expound on the usage of the ADRI theoretical account in learning by giving illustrations and activities a lector can supply in each phase of the ADRI theoretical account, from attack to betterment. He said that it is really of import for the college to hold a unvarying execution of the ADRI theoretical account, peculiarly in learning and acquisition, so that an institutional criterion can be followed in respects the quality confidence work in this country. † At the beginning, it was observed that merely 10 % of the academic staff is implementing ADRI analysis in instruction and acquisition and most of the staff have doubts on how to implement it decently. Likewise, many new staff has arrived in the College that needed orientation on ADRI so a 3rd presentation was given by the AD Academics on 8th February 2010 to familiarise new staff with how ADRI analysis could be implemented in their maps. Similarly, a new competition for â€Å" Best ADRI † for the current academic twelvemonth was initiated and the engagement is about 40 % . A study on ADRI Implementation in Teaching and Learning as shown in Appendix A was conducted in NCT to verify the consciousness of all academic staff. The study besides tries to get information from staff sing the importance of ADRI in their academic work and acquire feedback on the possibility of ADRI execution in other countries of work. Furthermore, the study tries to obtain feedback on jobs in ADRI execution and possible ways of bettering the usage of ADRI in NCT. The study was conducted in all academic sections of NCT including the Business ( Bus ) Department, English Language Center ( ELC ) , Engineering ( Engg ) Department and Information Technology ( IT ) Department. There are 47 % respondents or 73 out of 155 academic staff interrupt down into 18 respondents from Business, 10 from Engineering, 27 from ELC and 22 from IT section. The questionnaire has a sum of 22 inquiries which take the respondents feedback and perceptual experience on ADRI Awareness ( Aw ) , Acquisition ( Ac ) , Usefulness ( Us ) and Effectiveness ( Ef ) . Open-ended inquiries were besides included in the study to take the respondents sentiment and suggestions sing ADRI execution in instruction and acquisition.ConsequencesTable 1Percept of Staff on ADRI Implementation Harmonizing to Awareness, Acquisition, Usefulness and Effectiveness ( measured on a 5-point graduated table )The consequence on Table 1 shows that the respondents agree that there is an â€Å" mean † consciousness on ADRI in footings of the information posted on the NCT web site, as a clear tool for appraisal and in footings of relaxation in implementing ADRI independently. The respondents besides perceived â€Å" mean † acquisition in footings of similitude to utilize ADRI in their everyday work. Respondents besides perceived ADRI as â€Å" mean † in foot ings of utility in heightening the pupil ‘s acquisition, as a tool for professional growing and for informing the staff how good they teach. In footings of effectivity, the respondents perceived that ADRI as â€Å" mean † in supplying better planning to academic work, increasing pupil interaction and engagement, and in bettering pupil ‘s consciousness.Table 2Percentage of YES Responses to ADRI Awareness QuestionsSurvey ItemsBusinessELCEngineeringInformation technologyPercentageAw1a94 89 100 100 96Aw1b50 74 20 27 43Aw272 78 80 95 81Aw383 70 80 55 72Aw483 89 80 82 84 Based on table 2, it is clear that 96 % of the respondents are cognizant of ADRI and 43 % of the respondents have non used any self-assessment tool other than ADRI in their calling. 81 % of the respondents have used ADRI in their work but 72 % among them think that they still need aid in implementing it. Another 84 % agree that ADRI could be implemented in work other than learning.Table 3Percentage of YES Responses to ADRI Acquisition QuestionsSurvey ItemsBusinessELCEngineeringInformation technologyPercentageAc172 63 90 73 75Ac278 56 50 50 59Ac356 59 60 59 59 Harmonizing to Table 3, 75 % of the respondents agree that utilizing ADRI has increased their accomplishments and 59 % prefer utilizing ADRI to other self-assessment tools and would besides wish to implement ADRI every semester for learning and acquisition.Table 4Percentage of YES Responses to Usability QuestionsSurvey ItemsBusinessELCEngineeringInformation technologyPercentageUs156 59 50 64 57Us244 15 60 32 38Us367 56 90 73 72Us450 48 90 45 58 Table 4 shows that 57 % of the respondents think that ADRI helps in the immediate accommodation of learning pattern and 58 % agree that ADRI could be used to give justification of pupil results. Merely 38 % of the respondents agree that ADRI can be used to turn to all issues of instruction and larning although 72 % of them believe that it could be used to mensurate the booby traps and deficits in instruction and acquisition. Using the same study, feedback and suggestions were taken from the academic staff. Based on the feedbacks gathered, it is singular that utilizing ADRI made the academic staff aware of the importance of planning and good deployment attack in accomplishing the best consequences and covering more learning results. Harmonizing to the study, ADRI is the best tool for self-reflection and in happening out the countries that needs betterment and alteration. Furthermore, respondents agree that ADRI made the class bringing be aftering more effectual and helped a batch in bettering class stuffs, learning AIDSs and other teaching resources and methodological analysiss. They all agree that betterments from self-assessment utilizing ADRI has a great impact on the pupils ‘ category engagement and involvement in the category. Some of the notable and interesting positive responses from the study are as follows: â€Å" It made me more observant of what is go oning in the category and more sensitive to pupil ‘s demands † â€Å" We can measure ourselves in a better manner † â€Å" Better self-contemplation into manners of instruction, improved consciousness of the demand to better and modify certain countries † â€Å" No other better nutrient can replace ADRI in all our plants † â€Å" ADRI is passing the whole instruction procedure † â€Å" Any professional instructor unconsciously uses ADRI without believing about it † â€Å" ADRI is non a new tool, it is an in-built nature of the human existences † Most of the respondents feel that ADRI could be implemented efficaciously if the semester continuance is longer and some of them feel that ADRI becomes uneffective if academic staff is given different classs every semester because there will be no continuity and the betterments made based on the consequences can non be implemented. Some of the important negative responses from the study are as follows: â€Å" It requires more clip and paper work † â€Å" Since we are non certain about learning the same class once more, ‘Improvement ‘ portion of ADRI is less practical † â€Å" Analytic survey utilizing ADRI become less relevant for uninterrupted quality betterment which must be carried out the undermentioned semester or rhythm of learning and larning † â€Å" Deficit of clip † â€Å" It is acquiring progressively hard to make anything because of increased bureaucratism, lesson program composing, memos, meeting, test readying, pupil monitoring, etc. †ImprovementAlthough 81 % of the respondents have used ADRI in their work and hold on the effectivity of utilizing ADRI in learning and acquisition, there is still 72 % that suggests for more information and workshops for better apprehension and execution. Some of the respondents suggested that best ADRI illustrations might be selected and discussed during the workshops so that more staff and pupils could profit from the procedure. Some of the respondents besides suggested that academic staff be required to fix ADRI merely in one ( 1 ) class per semester and ADRI could be implemented in all classs when all the staff is already familiar in utilizing it. Based on the consequences gathered from the study, NCT through the AD of Academic Affairs is be aftering for more workshops sing ADRI execution on instruction and acquisition. The workshops will be by section so that more issues can be addressed. The best ADRI from the 2 competitions will be disseminated to all the staff so that that they will hold more information on how to fix ADRI and same ADRI samples will be discussed during departmental workshops. During the workshops, staff from each section could be grouped together and inquire to fix an ADRI based on a given instance scenario.

Sports Politics Is The Fear Of A Loss Of Power Essay

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